Katie's Blog

Thoughts of a PR student

Why Social Media is Important March 30, 2012

Filed under: PRCA 3030 — rebekahkatherine @ 12:06 pm

Social media is obviously important for any company that wants to spread their message. Without the usage of Facebook and Twitter, a company can seem out of touch with its clients. The traditional forms of advertising like television and radio just don’t work as well anymore. People are constantly on Facebook and Twitter so it only makes sense to reach out to clients by using these mediums as a way to advertise. I would sell the idea of using social media to my client or employer by simply showing them the numbers. Numbers are hard to ignore and when they see that actively engaging their customers on Facebook and Twitter pays off, I think they’ll understand. I actually have done this recently. My internship site had been slacking off using Facebook and I was able to convince them that Facebook was a great way to reach out to their constituents. When they post pictures or advertise their events on Facebook, people came. Social media is a powerful tool and once companies see how many people they can reach and how other businesses have been so sucessful with it, they’ll definitely follow suit.


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