I think it’s important to limit your content or at least monitor what you put out there on social media. I have Foursquare and I check in everywhere but I rarely post it on Facebook or Twitter. I also have been really silent on Facebook lately, barely updating my status throughout the week and using Twitter to talk about my day. However, that doesn’t mean I don’t look at Facebook. I also feel weird if I go several hours without looking at Facebook and Twitter. I always get the feeling that I’ve missed something important!
I agree that it does no good to ignore social media. If you can’t run away from something, use it to your benefit! The positives of social media with the way companies can engage with clients far outweighs any negatives about social media.