In Chapter Thirteen of Public Relations Writing and Media Techniques, we discussed Producing Newsletters and Brochures.
1. Editors must balance the needs of managing a publication, the interests of their readers, and their own journalistic standards and desires.
2. Having a mission statement gives your company or your service a purpose and lets everyone who works for the company and the publication a sense of purpose, belonging, and pride to be working there.
3. Newsletters are messages from a company to the various publics and other people the company benefits or provides for.