In Chapter Ten of Public Relations Writing and Media Techniques, we discussed Distributing News to the Media.
Trade publications and business periodicals operate on editorial calendars with special issues used to attract advertising.
Tip sheets are used to report on recent changes in news personnel and how to contact them for story ideas.
The three major newswires are Business Wire, PR Newswire, and Marketwire.
Mat releases are camera ready art that has a headline, photos, and graphics.