In Chapter Nine of Public Relations Writing and Media Techniques, we discussed Writing for Radio and Television.
Radio news announcements are often done in increments of 30 or 60 seconds.
A public service announcement or PSA is an unpaid advertisement that promotes programs of government or non profit agencies or that serve the public interest.
A radio media tour is usually a spokesperson conducting a series of one on one interviews with different radio stations from around the country from one central location.
A video news release has four components: a 90 second news report, a B roll, clear identification of the video source, and a script and contact information.