Katie's Blog

Thoughts of a PR student

Chapter Nine Reading Notes November 7, 2010

Filed under: PRCA 3330 — rebekahkatherine @ 9:50 pm
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In Chapter Nine of Public Relations Writing and Media Techniques, we discussed Writing for Radio and Television.

Radio news announcements are often done in increments of 30 or 60 seconds.

A public service announcement or PSA is an unpaid advertisement that promotes programs of government or non profit agencies or that serve the public interest.

A radio media tour is usually a spokesperson conducting a series of one on one interviews with different radio stations from around the country from one central location.

A video news release has four components: a 90 second news report, a B roll, clear identification of the video source, and a script and contact information.

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