Katie's Blog

Thoughts of a PR student

Chapter Seven Reading Notes October 19, 2010

Filed under: PRCA 3330 — rebekahkatherine @ 10:14 pm

In Chapter Seven of Public Relations Writing and Media Techniques, we discussed Creating News Features and Op-Ed.

Three things to keep in mind when planning a news feature:

1. You have to conceptualize how something lends itself to feature treatment.

2. You have to determine if the information would be interesting and useful to your audience.

3. You must be sure the feature helps achieve organizational objectives.

Case studies tell how individual customers have benefited from the product or service.

An application story focuses on how customers can use a product or service in new or innovative ways.

A personality profile is written by a journalist and usually focuses on CEO’s or other important people.

Parts of a feature: headline, lead, body, summary, photos and graphics.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s