In Chapter Seven of Public Relations Writing and Media Techniques, we discussed Creating News Features and Op-Ed.
Three things to keep in mind when planning a news feature:
1. You have to conceptualize how something lends itself to feature treatment.
2. You have to determine if the information would be interesting and useful to your audience.
3. You must be sure the feature helps achieve organizational objectives.
Case studies tell how individual customers have benefited from the product or service.
An application story focuses on how customers can use a product or service in new or innovative ways.
A personality profile is written by a journalist and usually focuses on CEO’s or other important people.
Parts of a feature: headline, lead, body, summary, photos and graphics.