In Chapter Eight of Public Relations Writing and Media Techniques, we discussed Selecting Publicity Photos and Graphics.
Photos are important to a news release because more people look at photographs than they do the words of the article.
The technical quality of a photo is important.
It is important to consider scale when photographing inanimate objects.
Cropping and retouching are important to make the photograph say what you want it to say.
Every photo needs a caption.