Katie's Blog

Thoughts of a PR student

Tips for Blogging Success October 19, 2010

Filed under: PRCA 3330 — rebekahkatherine @ 11:19 pm
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This was probably the most helpful article I’ve ever found on the internet about blogging: from pushingsocial.com. It’s perfect for any blogger and a must-read. Here are some tips that I found the most useful:

Write out a blog strategy. There are so many blogs, yours has got to stand out if its going to have traffic.

Track your stats. See what posts attract the most views and stick to topics that are similar. If something has a lot of views, you’ve obviously struck a chord with your audience.

Practice great writing. While sometimes blogs can be informal, no one wants to read a blog with terrible grammar and spelling, especially when those errors can be easy to fix.

Use attention getting headlines and photos. A picture is worth a thousand words and people really do judge the content of your blog by pictures and headlines.

Link to other blogs. They might do the same. Also share your blog on your Twitter and Facebook accounts. They are your best advertisement tools.

Respond to comments. If someone comments on a post, they obviously want to engage with you. Do them a favor and respond back.

Claim your content. Become associated with powerful and unforgettable content with your blog and don’t look back.

These tips helped me a lot and I’m sure they would help anyone, both new bloggers and old hats.

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Facebook Events are the Way to Go

Filed under: PRCA 3330 — rebekahkatherine @ 11:00 pm
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I read an article recently by Alexandra Samuel about how Facebook events are the best way to advertise rather than groups of pages. Here’s why:

An invitation to an event seems friendlier than suggesting a page to become a fan of. Also, people are more likely to look at event rather than a fan page when first introduced to it.

An event is more likely to get in a news feed rather than something like a fan page, which means more advertisement.

Events are great for things like contests or promotions.

You should always start small when inviting people to an event however. If the response is positive, invite more people.

I definitely agree that Facebook events are the way to go when advertising something like a service or product….not just something that a person can physically attend. Events are received much more positively by most Facebook users rather than fan pages and you are likely to get a better response.

 

Justin Bieber: The Genius of Spin

Filed under: PRCA 3330 — rebekahkatherine @ 10:53 pm
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An article from Ragan’s PR Daily talks about how Justin Bieber, the 16-year-old heartthrob is a PR genius. Well of course!!!! He has a legion of fans and is one of the most popular people in the world and he’s a teenager. And having a good public relations team is certainly a part of that. But here’s why:

Last week, reports surfaced of Bieber hitting a 12-year-old while at a laser tag center. This could have been devastating to his reputation, because after all, the preteen set is the majority of his fan base. Yet the PR extraordinaires for Team Bieber managed to spin the bad publicity in Justin’s favor. And they always say that there’s no such thing as bad publicity, as if Justin Bieber needed any help in the publicity department. They talked about how the kid called Bieber a gay slur and that he was simply standing up for himself when being bullied.

While what exactly happened at the laser tag center is all heresay, the PR people for Justin Bieber sent out a response in defense of their client in record time. So Justin Bieber, give your PR people a raise. They may have saved you a lot of trouble!

 

Is Brett Favre hurting Wrangler?

Filed under: PRCA 3330 — rebekahkatherine @ 10:43 pm
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I read an interesting article the other day on bnet.com about Minnesota Vikings’ quarterback Brett Favre. He’s been in the news recently with a scandal about him showing his “junk” to a Playboy model. While this scandal will eventually blow over and it certainly won’t be what he will be remembered for in his career, one of the companies that he endorses is Wranger, which makes jeans. And for being in the news for not keeping it in his pants, it’s pretty ironic that Favre is helping to sell pants. And lately, according to the article, Wrangler hasn’t been running the Brett Favre ads during NFL games, although the ads still run during times when sports aren’t being showed.

For the present, all of Favre’s sponsors are going to hurt. This is sometimes the risk that companies take when they ask a celebrity, even a well-known and loved celebrity to endorse their products. These celebrities are human and make their mistakes in the public eye, sometimes at the cost of the companies like Wrangler or Remington, another Favre sponsor that lately seems to be shunning him.

I definitely think that Brett Favre’s PR person has some damage control to do, especially if the NFL decides to pursue a case against Favre. I wonder if situations like the one with Brett Favre will make companies think twice about putting controversial stars as the faces of their products?

 

Chapter Eight Reading Notes

Filed under: PRCA 3330 — rebekahkatherine @ 10:22 pm
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In Chapter Eight of Public Relations Writing and Media Techniques, we discussed Selecting Publicity Photos and Graphics.

Photos are important to a news release because more people look at photographs than they do the words of the article.

The technical quality of a photo is important.

It is important to consider scale when photographing inanimate objects.

Cropping and retouching are important to make the photograph say what you want it to say.

Every photo needs a caption.

 

Chapter Seven Reading Notes

Filed under: PRCA 3330 — rebekahkatherine @ 10:14 pm
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In Chapter Seven of Public Relations Writing and Media Techniques, we discussed Creating News Features and Op-Ed.

Three things to keep in mind when planning a news feature:

1. You have to conceptualize how something lends itself to feature treatment.

2. You have to determine if the information would be interesting and useful to your audience.

3. You must be sure the feature helps achieve organizational objectives.

Case studies tell how individual customers have benefited from the product or service.

An application story focuses on how customers can use a product or service in new or innovative ways.

A personality profile is written by a journalist and usually focuses on CEO’s or other important people.

Parts of a feature: headline, lead, body, summary, photos and graphics.

 

PR Open Mic October 11, 2010

Filed under: PRCA 3330 — rebekahkatherine @ 11:03 pm
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This week, I created a profile at propenmic.org. PR Open Mic reminds me a lot of Facebook, in that you can create a profile, upload pictures, add friends, and network through the site. It also lets you update a status like Facebook or Twitter. I would describe PR Open Mic as a Facebook for PR professionals. To use the site, you can either be a PR student, teacher, or practitioner. One of the coolest parts of the website for me was the chance to look at internships and jobs in PR. There are also forums and places to post videos and other things letting other people in PR know what you or your company or school is up to. The blogs are also useful and are even places I can go to for my PR Connections for this class. All in all, I find that propenmic.org will be a great tool for me as both a PR student and and eventually as a PR practitioner myself.