Katie's Blog

Thoughts of a PR student

Three Things Every Blog Needs September 20, 2010

Filed under: PRCA 3330 — rebekahkatherine @ 12:43 am

In an article posted at openforum.com, 1 out of every 3 companies maintains a blog. Most find it more effective than other social media tools such as Facebook and Twitter. With so many companies stepping into the blogging realm, written by Ann Handley, talks about three essential not-so-obvious things that every blog needs.

1. A point of view- Your blog needs to have a perspective and point of view of your company. Let the blog express who you are as a company. This will help future and current clients see what your company is all about in a really unique way.

2. Really great headlines- headlines are what lets the reader know whether they should continue reading the post or not. A really great catchy headline will entice the reader and make them want to read more.

3. A call to action- Your blog may be the first thing a potential customer sees regarding your company and you want to encourage them to dig deeper into the what the company can do for them. In your blog, encourage the visitor to visit other parts of the site or give them compelling offers or deals that will make them want to come back for more.


3 Responses to “Three Things Every Blog Needs”

  1. Because this is the second time I have really had to blog for a class I think this post is pretty helpful. A lot of times when I go to write my blog I just feel bored with it, but these tips seem to be something to keep in mind. It is clear that people in the communication fields are using blogs as a means to get the word out there while opening a door for communication, so I feel that we need to get used to using them and interacting with other peoples blogs as well.

  2. I think that if companies manage a blog it could totally benefit them. I really enjoy reading topics off of some company blogs. Their blogs usually include information about new products, policy or customer concerns. I will say that I have run into some really boring blogs. These tips can really help make their blog more attractive and easier to read. After all, I am sure that the point of the blog is to help inform customers or increase their customer base. Companies need to hook the readers to make them want to read their blog. This blog really put that into perspective.

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