In an article posted at openforum.com, 1 out of every 3 companies maintains a blog. Most find it more effective than other social media tools such as Facebook and Twitter. With so many companies stepping into the blogging realm, written by Ann Handley, talks about three essential not-so-obvious things that every blog needs.
1. A point of view- Your blog needs to have a perspective and point of view of your company. Let the blog express who you are as a company. This will help future and current clients see what your company is all about in a really unique way.
2. Really great headlines- headlines are what lets the reader know whether they should continue reading the post or not. A really great catchy headline will entice the reader and make them want to read more.
3. A call to action- Your blog may be the first thing a potential customer sees regarding your company and you want to encourage them to dig deeper into the what the company can do for them. In your blog, encourage the visitor to visit other parts of the site or give them compelling offers or deals that will make them want to come back for more.