Chapter Four of Public Relations Writing and Media Techniques was all about finding and making news. Here’s what I learned.
What makes news: timeliness, prominence, proximity, significance, unusualness, human interest, conflict, and newness.
A pseudoevent, such as the Miss America Pageant or the Academy Awards, are created for the sake of the media coverage.
Special events, contests, polls and surveys, top 10 lists, product demonstrations, stunts, rallies and protests, personal apperances, and awards are excellent ways to create news and garner media attention for your client or product.