Katie's Blog

Thoughts of a PR student

Chapter Two Reading Notes August 31, 2010

Filed under: PRCA 3330 — rebekahkatherine @ 10:52 pm

In Chapter Two of Public Relations Writing and Media Techniques, we discussed Becoming a Persuasive Writer.

1. The four elements of communication are: sender, message, channel, and receiver.
2. Cognitive Dissonance means that a person will not believe a message if it does not line up with their preconceived notions about the subject.
3. The process of acquiring a new idea has five steps: Awareness, interest, trial, evaluation, and adoption.
4. Hierarchy of needs: Physiological, safety, social, ego, and self actualization. Physiological are the most basic needs.
5. Public relations employs semantics, symbols, slogans, acronyms, drama, statistics, surveys, polls, examples, testimonials, endorsements, and even propaganda to get the message across.
6. Public relations practitioners can sometimes be accused of being spin doctors, twisting the truth to sell a certain message or product.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s