In Chapter Two of Public Relations Writing and Media Techniques, we discussed Becoming a Persuasive Writer.
1. The four elements of communication are: sender, message, channel, and receiver.
2. Cognitive Dissonance means that a person will not believe a message if it does not line up with their preconceived notions about the subject.
3. The process of acquiring a new idea has five steps: Awareness, interest, trial, evaluation, and adoption.
4. Hierarchy of needs: Physiological, safety, social, ego, and self actualization. Physiological are the most basic needs.
5. Public relations employs semantics, symbols, slogans, acronyms, drama, statistics, surveys, polls, examples, testimonials, endorsements, and even propaganda to get the message across.
6. Public relations practitioners can sometimes be accused of being spin doctors, twisting the truth to sell a certain message or product.